Good fences make good neighbors Essay Example | Topics and Well Written Essays - 250 words

Great wall make great neighbors - Essay Example The neighbor accepts that a sound limit between the two ranches can improve them neighbors as he feels that the erection of good dividers or hindrances would forestall any of his things getting across to the speaker’s ranch in this way forestalling any future contention, however this looks bad to the speaker as he says that, â€Å"He is all pine and I am apple-plantation. My apple trees will never get across and eat the cones under his pines, I tell him.† (23-25). The speaker poses an inquiry that he answers himself, â€Å"Where there are dairy animals? In any case, here there are no cows,† (30) The speaker accepts that since both of them don't raise cows that could gobble up their pines or apples, there is no requirement for the erection of a divider. The neighbor despite everything demands his colloquialism that, â€Å"Good wall make great neighbors.† (44) The neighbor accepts such a great amount in his father’s saying, while the speaker considers him to be someone with a dim age attitude. To him, great neighbors are the ones that have great wall between them, a decent neighbor would not have any of his/her things meddling with their neighbor’s and to the neighbor, and it is just the erection of good fences that would make this conceivable.

foundation degree in events management Essay Example

establishment degree in occasions the executives Essay Example establishment degree in occasions the executives Essay establishment degree in occasions the executives Essay Substance Introduction Foundation degrees are a remembered HE capability. The degree is comprised of both scholarly and work based learning. The reason for this report is to clarify about the course, work position and scholarly necessities. It will likewise clarify why occasions are made and the reason they serve in the public arena. Discoveries The course The course comprises of various center modules and may incorporate discretionary modules. These are assumed control more than two years which depend on an estimation of 1 5 credits, with one credit speaking to 10 hours of understudy study time (Warwickshire College, 2013). In ear one the modules are; Academic and expert advancement Developing proficient work on Exploring client support MICE (Meetings, Incentives, Conferences and Exhibitions) Principles of occasion the executives Event examination Principles of business Introduction to business tasks and exercises The modules for year two are as per the following; Business bookkeeping Human asset the board Principles of promoting Professional fitness Project the board for occasions Evolving parts in the occasion business Work-based undertaking This course explicitly benefits my picked vocation way as it includes significant odules dependent on occasions the executives. For example the venture the executives for occasions module will be especially useful as it incorporates some key aptitudes I am quick to learn and will give me a seeing hypothetically and for all intents and purposes on overseeing occasions. As noted in the course handbook Project the executives is an order for sorting out and dealing with the assets to finish an undertaking. The subject incorporates an undertaking This is a branch of knowledge that is basic for an occasion chief and will include examination and use of the aptitudes and information procured to both genuine and recreated ventures. : The module will incorporate the administration of an occasion. (Warwickshire College, 2013, P. 5) All the modules are surveyed by a variety of coursework, for example, pretend, composed reports, introduction, discusses, workshops, expositions, handout creation and composed assignments. The assignments have been painstakingly intended to build up a wide scope of abilities and information which can be moved to a workplace Assessment is a urgent part of the learning procedure are was taken to guarantee that both in-course and end of module appraisals test the aptitudes and information required in the workplace Formative evaluation strategies are different and incorporate pragmatic evaluation of cutting edge methods utilized in the working environment. (Warwickshire College, 2013, p. 36) For instance, assignments which are conveyed as introductions will help increment and create aptitudes, for example, Presenting abilities, imparting, drawing in a crowd of people and certainty. This is helpful as introductions are regularly utilized in the working environment. The course requires free figuring out how to be effective. Study aptitudes which will improve free learning capacities are: Self-administration, you should arrange and oversee time chipping away at your own, there are far less shown meetings than school r further training course. Taking control, you are answerable for settling on decisions, counsel and direction is accessible, however its up to you to locate this out and to book arrangements when vital. Individual arranging, you will profit by assuming responsibility for your time and discovering what abilities are important for managers. Knowing the basics, realizing cutoff time dates, scholastic guidelines, and task briefs is basic, perused any College documentation altogether and keep in a protected spot. Discovering assets and backing, you will be given a rundown of books to peruse which is indispensable for the course. Anyway you are required to advance your insight by perusing and exploring extra sources. You are likewise expected to discover what backing is accessible. Organizing your investigation, you are required to work with little direction, a decent task will be an aftereffect of free examination Keeping going, you should keep inspired and centered when working alone, a great many people use have the help of others for this. (Stella Cottrell, 2013) Work situation Work arrangement is a significant component for the establishment degree program and includes 10 weeks position spread over the two years. An enormous extent of ssessments are intended to be finished through work arrangement. Warwickshire College, 2013) There are various things to benefit as much as possible from an arrangement: Set a few destinations, choose what you need to accomplish and examine desires with the business before you start. Ensure both you and the business recognize what you need to increase out of the position. Show what you can do, show excitement and be dependable. Dont be reluctant to pose inquiries. Show that you are proactive, request to go to gatherings. Make a few proposals despite the fact that dont be incredulous of partners or your manager. Keep a journal or learning log, Record encounters and abilities and characteristics picked up Build a system, Identify the partners whose work premiums you, request exhortation. (Manchester Metropolitan University, 2013) Warwickshire school work in association with University of Gloucestershire (I-JOG) the establishment degree is approved by the I-JOG. The University abroad the quality and guarantees an elevated expectation of instruction and have set scholastic guidelines of which Warwickshire College must comply with. The guidelines set can influence the appraisal scores if cutoff times are not fulfilled or the necessary guideline isn't met. Each bit of coursework will have an accommodation date and measures which must be met so as to pass. Late accommodation or inability to meet the necessary measures without endorsed relieving conditions is punished. For instance if the work is under seven days late the best grade reachable is topped at 40%,if the work is over seven days late the appraisal is set apart at and is fizzled. This can hugy affect the course both monetarily and scholastically in such a case that you bomb a module underneath 30% you should retake it, this will cost an extra E700. You are not permitted to rogress on to the second year with more than one restudy. Warwickshire College, 2013) In certain conditions outer issues/issues may influence the exhibition in appraisals and an understudy may feel they fizzled or underachieved as a result of the issue. The course chief or individual coach must be informed as right on time as could be expected under the circumstances, in a perfect world before the cutoff time date, or its prone to be past the point of no return. Instances of uncommon moderating conditions might be: Personal genuine sickness or mishap Death or genuine ailment of a nearby relative Serious family or individual issue Sudden weakening of an interminable wellbeing condition Conditions which are not prone to be considered are: A minor sickness Death or genuine disease ofa pet Normal family or work duties Chronic or long standing ailment Pressure of study emerging from reassessment Computer challenges (Warwickshire College, 2013) If it is concurred the conditions encompassing the understudy have influenced the evaluation, the understudy will either have their outcomes re-considered or have another chance to retake that bit of work. (Warwickshire College, 2013) Another prerequisite for every single composed evaluation is the utilization of Havard referencing. This ystem is utilized to recognize crafted by different essayists or to empower different specialists follow the first source. It is permits the work to checked and confirmed and maintains a strategic distance from literary theft. (Warwickshire College, 2013) The utilization of the referencing shows research has been done offering belief to the subject being considered. For instance, to accomplish better grades in assignments a scope of sources will be utilized with right reference and referencing Excellent utilization of sources with profoundly precise and compelling utilization of reference and referencing. (Warwickshire College, 2013, p. 4) That is one of the rules to accomplish an imprint. To accomplish the most ideal imprint it is significant you use module manage and contextualized reviewing descriptor. The module guide will give a basic understanding records, this will list the prescribed books to peruse so as to finish a task to a good norm. Increasingly got for a task. Additionally in the module control is a contextualized reviewing descriptor, this can be utilized to perceive what level of work is required to accomplish a specific evaluation. For example for this task to accomplish a 55%-69% evaluation you should meet the accompanying measures: Evidence of some viable independently directed investigation Great comprehension of utilizing of utilizing of sources with generally great comprehension of reference and referencing Sources utilized are scholastically solid Sources utilized are scholastically stable with insignificant utilization of the web Content is sensibly careful in its inclusion of key zones of enlistment themes and potentially covering some related issues Good introduction that in the primary follows the casual report structure with robotized highlights (Warwickshire College, 2013, p4) Field of study Events have become a colossal piece of our lives, people in general, governments and organizations are completely included. Every occasion is made for various reasons. Because of an expansion of eisure time and optional spending have prompted an ascent in open occasions, for example, festivities and diversion. Governments bolster occasions for their monetary turn of events and country building. Organizations use occasions for advertising and advancements. Increments in recreation time and optional spending have prompted multiplication of open occasions, festivities and diversion. Governments presently bolster and advance occasions as a major aspect of their techniques for monetary turn of events, country building and goal showcasing. Companies and business hold onto occasions as key components in their showcasing techniques and picture advancement (Bowdin, 012, p. 3) Conclusion References Bowdin, G (2012) Events the executives third ed

Changing role of women in society Assignment Example | Topics and Well Written Essays - 1250 words

Changing job of ladies in the public arena - Assignment Example In this manner, it is all around noticed that the job of ladies has changed a great deal since the 1860s dependent on the endeavors of the ladies as for monetary, social and cultural components. To give an understanding of the changing job of ladies in the general public, the creator of Little Women, Louisa May Alcott unmistakably speaks to the life of ladies during the nineteenth Century. It is from her presumptions that the increases, which ladies have accomplished since 1860s can be very much delineated. In view of the story made by Alcott, the novel rotates around the contentions that rose between the household obligations of the ladies and the requirement for them to have their very own development credited to the different capacities they had. In the cases introduced of the four sisters, the character Amy was confronted with the test of being an obedient lady and furthermore an expert craftsman (Alcott 22). This absolutely shows the limit that was set for the ladies in the general public during the mid nineteenth Century was outperformed. The job and the status of ladies have step by step changed since the endeavors that were set up to change the perspectives that were marked against them in the general public. The most emotional results that were achieved by the modern transformation in the late 1800s have impelled numerous financial changes that address the job of ladies as of now in the general public (Begun 33). The mechanical transformation started a great deal of changes since the time its commencement particularly towards the parts of work and pay rates that the ladies were qualified for in their work environments. The partition of the local obligations of the ladies and their working environment cleared ways for ladies to rival men for openings for work. Obviously, this sometimes fell short for the preferring of the men, however there was nothing they could do since times were evolving. It is very clear that the job of ladies concerning work has confronted various changes. Ladies are currently qualified for business

In Defense of the Study of Cryonics Essay -- Healthcare, Science

Ferraris, Corvettes, enormous bequests, gold cleaned frozen yogurts, or even hundred dollar socks all share something for all intents and purpose: they are altogether lavish wants. Anyway is cryonics, the way toward saving one's body for the expectations of future clinical medicines to spare, a simple extravagance? Can nobody locate a genuine need to use cryonics? Does cryonics have any natural incentive to society in general? Many accept that cryonics is only a â€Å"indulgence [for] rich people† (Alcor). Cryonics, actually, can do considerably more than satisfy one's personal circumstance. Cryonics is the procedure where radiator fluid like fluid is circled through the body and afterward solidified so as to save a human body at low temperatures for an inconclusive measure of time. The solidified body would then be able to be brought back and taken a shot at if medication advances to the point of restoring a dead body. Cryonics, including the cash and research increased through it, can help past the individual and right to the progression of the field of medication. The issue with cryonics, in any case, isn't cryonics itself however the absence of information on its advantages. Because of this absence of information, numerous individuals create negative perspectives on cryonics which incorporate the supposition that cryonics is essentially liberal, as expressed previously. These negative perspectives, which have been around since the absolute starting point, take into account the excusal of cryonics as an extravagance that can be characterized just as â€Å"the conservation of dead bodies† and, therefore, many are killed by it and its standards (Alcor). In the event that this difficult endures, not exclusively does the field of cryonics endure, the clinical field does to. By using procedures found in cryonics, certain parts of the clinical field can progress at a similar rate as cryonics. The solut... ...l, the open will pick up information that is frequently ignored when the restriction talks against cryonics: that of the advantages of cryonics. Moreover, negative perspectives on cryonics will be revised through an expansion of information in cryonics and, at last, cryonics will acquire supporters. On the off chance that an addition in supporters of cryonics happens, more research and cash can be placed into propelling the methods of cryonics. Subsequently, different controls of medication, for example, organ transplanting, can use procedures in cryonics and further build up their own strategies to profit society. Nothing ought to be decided without having all the data about it introduced, cryonics is no special case. Make this training accessible, and considerably more far reaching perspectives will be picked up. Wouldn't you say it's a great opportunity to quit concentrating on the antagonism and begin finding out about the advantages?

Marketing The Persuaders Essay Example | Topics and Well Written Essays - 1000 words

Promoting The Persuaders - Essay Example It ought to be noticed that promoting efforts are frequently the organization's ticket in picking up the market's consideration and support. A case of demonstrating the significance of statistical surveying is Rapaille who expressed that a great deal of items have neglected to succeed in light of the fact that publicists were not all that sharp in their showcasing research coming about to sending off codes in their publicizing efforts which debilitates them to purchase the promoted rich items. It is evident that clients are being assaulted with a great many ads regular which, rather than drawing in clients, make interruption and disarray in their psyches. This disarray and interruption contain the messiness. The video expresses that an organization which attempts to break the messiness will just turn into a piece of it. In any case, a few measures might be successful. All together for the organization to break into the messiness, it must direct an escalated and broad showcasing research so as to pick up data on the best way to effectively speak with its clients. The organization ought to have the option to dispatch a crusade which stands apart from the remainder of its rivals and different organizations. It is likewise significant that the business association can convey the worth and fulfillment that it guarantees in its battles. 3. How might you portray the Song correspondence battle Strength/shortcomings. Would you have upheld it as a VP showcasing for Song Why/why not Melody's correspondence battle isn't effective as confirm by the exceptionally low of brand review. The aircraft's publicizing effort didn't pick up the gathering that the supervisors were seeking after. Melody has an undiscovered and generally excellent objective market-ladies. The way toward thinking of the advertising effort is additionally exceptionally noteworthy. In any case, it tends to be seen that the organization's correspondence battle is particularly not the same as the picture that it need to pass on. The organization needs to showcase itself as a hip and popular aircraft however its TV ads shows fun. The advertising effort additionally neglects to separate Song from its rivals neither does it distinguish the organization as a carrier. Additionally, Song has likewise appeared to experience the ill effects of depending on TV promotion. Innovation these days permits watchers to destroy plugs to go to different projects. The organization ought to have used different channel s for its advertisements like ladies magazines and even design appears. I accept that tune needs a superior correspondence battle which is progressively serious and spellbinding. I won't suggest the present publicizing technique as a result of its powerlessness to stick out and inability to convey to the client the message that it expects to pass on. 4. What's your opinion about inspiration explore utilizing projective procedures as the ones found in the video (narrating/drawings) Do they lead to solid/substantial outcomes Is it moral for advertisers to get in our psyches Inspiration inquire about

Sample on Business Laws in the USA

Sample on Business Laws in the USA The Effectiveness of Business Laws in the USA Feb 4, 2019 in Business Introduction Antitrust and competition laws aim at ensuring that the lowest price possible is charged for the provision of high quality services and goods customers are acquiring. The demand and supply forces in the market significantly determine, control, or influence the prices of products. However, the market is not always perfect. Entities may take over it and exploit consumers totally. Similarly, the latter may exploit businesses driving them to a closure. In such situations, companies have an impact. The competition laws allow businesses to freely place their products in the marketplace and promote them in order to attract a market share (International Trade Administration, 2013). Laws that tough on the international business allow foreign entities to conduct business activities in America due to United States based businesses explore the global market. Although some additional regulations should be implemented, the present ones are quite effective since they further competitive business pr actices.

Hedging Alternatives for THB Essay - 2200 Words

Hedging Alternatives for THB (Essay Sample) Content: Hedging alternatives for THBTransaction exposure has become one of the biggest challenges in the modern day international trade. This is because of the volatility of international currencies and the risk that the changes in the value of the currencies will result in a loss from trade receivables and/ or payables depending on the position of the trader (Karanjit 25). This has in effect led to emergency of different means of managing transaction exposure brought about by the uncertainty of the foreign exchange rates. Many international companies have now adopted different methods that suit their unique situations in the quest to manage the transaction exposure brought about by the currencies volatilities in value.In the case of Blades Corporation, there are different hedging methods available for it to explore. Ensuing is a discussion of the various hedging methods that Blades Corporation is able to employ in order to cushion itself from the transaction exposure it face s while trading with Entertainment products.Forward market hedge Sales THB 206,730,000.00  $ 6,822,090.00  Spot rate THB 206,730,000.00  $ 6,511,995.00  Forward rate 5% 206,730,000.00  $ 6,891,000.00  $ 344,550.00 20% 206,730,000.00  $ 6,470,649.00  $ 1,294,129.80 30% 206,730,000.00  $ 6,553,341.00  $ 1,966,002.30 25% 206,730,000.00  $ 6,615,360.00  $ 1,653,840.00 15% 206,730,000.00  $ 6,822,090.00  $ 1,023,313.50 5% 206,730,000.00  $ 6,925,455.00  $ 346,272.75  $ -  3 month spot rate  $ 6,628,108.35  Forward rate  $ 6,511,995.00  Difference  $ 116,113.35 From the above table, Blades Corporation may decide to enter into a forward contract to buy a tota l of $6,511,995 in three months time from the THB206,730,000.00 it expects to receive from entertainment Products. This cushions it from any potential loss in the value of the dollar in three months time when the receivables fall due. Blades then will have hedged against potential loss in the value of the dollar through incurring an extra $310,095.00 which is the difference between the current spot rate and the 3 months forward rate value of the receivable. However, from the probabilities given the expected spot rate after three months give a higher amount of returns since it results in $6,628,108.35 against a forward rate of $6,511,955.00Blades Corporation can also hedge against the payable that will fall due in three months time through buying THB in a 3-month forward contract now. The table below shows the amount of dollars that it commits itself to pay three months from now in order to hedge against the payable to Thailand after the three months have lapsed. Purchases THB 54,000,000.00  $ 1,782,000.00  Forward rate THB 54,000,000.00  $ 1,701,000.00  Spot rate 5% 54,000,000.00  $ 1,800,000.00  $ 90,000.00 20% 54,000,000.00  $ 1,690,200.00  $ 338,040.00 30% 54,000,000.00  $ 1,711,800.00  $ 513,540.00 25% 54,000,000.00  $ 1,728,000.00  $ 432,000.00 15% 54,000,000.00  $ 1,782,000.00  $ 267,300.00 5% 54,000,000.00  $ 1,809,000.00  $ 90,450.00  3 month spot rate  $ 1,731,330.00  Forward rate  $ 1,701,000.00  Difference  $ 30,330.00  - Using the above analysis, forward contracts hedging is not advisable since Blade may lose a total of $30,330.00.Money market hedgingThis is where a trader who expects to receive a c ertain amount of money at a future date borrows foreign currency, the trader buys the home currency and in spot rate and invests the home currency. If the trader expects to pay a certain amount in a foreign currency at a future date, then the trader borrows in home currency, buys foreign currency using the spot rate and invests in foreign currency.Blades Corporation may opt to enter into money market hedge. To do so, the corporation will borrow THB 204,662,700 at a rate of 4% p.a in Thailand. This is because at the interest rate of 4% the principle plus the interest to be paid after three months equals the amount of receivable from Thailand from the sales of 45,000 units of speedo. After borrowing at 4% in Thailand, Blades will then convert the currency into dollars using the spot rate and get $6,743,869.10. The amount obtained from the spot rate is then invested or deposited in the home country at an interest rate of 2.1%. Once the receivable from Entertainment Products is realized after the three months, blades the pays the ender the full amount plus principle. In doing so Blades earns an interest of 2.1% on the amount invested and after the three months it will receive a total of $6,835,590.92 which includes principle and interest on the money borrowed. In doing so the difference between the dollar value of the borrowed and the amount paid is a potential loss of $115,701.00. This is a better option than the forward contract where the trader incurs a potential loss of $116,113.35.In dealing with the payables, Blades will borrow the dollar amount equivalent to the present value of the obligation amount of THB54,000,000.00. Using the spot rate of USD 0.033, the company will borrow $1,768,635.00 which when translated into the foreign currency will equal to THB53,595,000. This amount is then deposited into the foreign account in Thailand and the interest gained after the three months when added to the principle invested equal the amount payable of THB54,000,000. 00. Using the money market hedging, the trader spends a total of 1,771,753.00 while using the forward contract hedging Blade will spend only $1,771,753. As a result it is advisable to use money market hedging when managing the transaction exposure from the payables.Hedging alternatives for GBPBlade Corporation has three alternative for hedging against the transaction exposure from trading with Jogs. These are forward contracts hedging, money markets hedging and options hedging. Using the Forward contracts blades will require to enter into a contract to sell 4 million pounds receivable at the end of the three months. The forward rate for this transaction is $1.59/ £. This assures Blades of $6,360,000 after three months making a potential loss of $40,000.00 since the spot rate is $1.6/ £ as the following table indicates.  forward Spot  £ 4,000,000.00   £ 4,000,000.00 Rate  £ 1.59 1.6  £ 6,360,000.00   £ 6,400,000.00  Differen ce - £ 40,000.00 The table below indicate the probability of the various exchange rates at spot after the three months and offers a benchmark on whether it is advisable to enter into a forward contract or not.Probability Rate amount  £Amount $5%  £ 1.55   £ 4,000,000.00  $ 310,000.00 20%  £ 1.57   £ 4,000,000.00  $ 1,256,000.00 30%  £ 1.58   £ 4,000,000.00  $ 1,896,000.00 25%  £ 1.59   £ 4,000,000.00  $ 1,590,000.00 15%  £ 1.60   £ 4,000,000.00  $ 960,000.00 5%  £ 1.62   £ 4,000,000.00  $ 324,000.00  Total  $ 6,336,000.00 Comparing the forward rate obtained above where Blade would receive a total of $6,360,000.00 against an expected $6,336,000 if the corporation decide not to hedge, it is advisable that the company enters into a forward contract which has a better payoff. Hedging using money marketsFor the amount of mon ey that Blade expects to receive from the UK in three months time, it is possible for the corporation to hedge using money market technique. To achieve this, Blade needs to borrow in pounds an amount equivalent to the present value of the receivable amount at the end of the three months. This using the borrowing rates in the UK of 2.0% per year, the firm needs to borrow  £3,980,000 which at the interest rate of 2.0% per year for 3 months will yield a total of  £4,000,000 being the sum of both the principle and the interest. The cash borrowed and converted into dollars adds up to $6,368,000. When invested at a return of 2.1% per year for three months, it yields $6,401,432 against a receivable of $6,336,000 if Blade opts not to hedge and a total of $6,360,000.00 when it hedges using forward contracts. This means that money market hedging offers a better option than forward contract and the policy of non-hedging.Hedging using Options contractsUnder options hedging, the firm that ha d a receivable buys foreign currency put. An option is a contract that gives the buyer the right but not the obligation to sell or buy a particular asset at a predetermined price on or before a specified future date (Hillman and Keim 78). Blade can therefore, decide to purchase put option for the amount receivable in pounds at the end of the three months. To do so, Blade will need to purchase 128 put options at GBP31,250. The option gives lade the right to exchange the 4million pounds receivable at an exchange rate of $1.57/ £ should the exchange rates be adverse. The option will however cost Blade $125,600.From the above analysis, it is clear th...

The Hitler Youth Organization Essay - 860 Words

From the time Adolf Hitler came into office in 1933, up to the time when Germany surrendered to the Allied forces and Hitler committed suicide in 1945; the future for Germany became strongly invested in the hands of the younger generations. The Hitler Youth was a paramilitary organization formed in 1926. It gave kids excitement, adventure and new heroes to idolize. Hitler admired young kids drive, energy and strong love for Germany. He recognized these qualities and made it part of his plan to control the future world but the real question is why did Adolf Hitler pick children for his future? The education and the lack of schooling in independent thinking that instilled the ideology that brainwashed the Hitler- Jugend and eventually led†¦show more content†¦Historian Eileen Hayes summarizes: â€Å"the Hitler Youth was such a group, with its own departments of culture, school, press, propaganda and so on. All this early organization was done because Hitler realized that, if and when he finally managed to over throw the Weimar government, we would need to have something ready to take its place immediately.† After the HJ became the sole Nazi youth group, Hitler and Gruber stressed the importance of loyalty to the Reich and the ideologies for the Aryan race. In October of 1936 the Hitler made Hitler youth a mandatory membership, conscripted all German boys aged ten into the HJ as well. The laws required boys age ten and over to join but there were younger boys as little as 6 years old fighting to join the Jungvolk, which was the voluntary HJ. The young boys wanted to be a part of a group and fit in, and most of all wanted to wear a uniform. Alfons Heck described his infatuation with the HJ uniforms, comparing it to being part of a sports team and having pride in wearing your own teams’ jersey. Education for the HJ changed drastically during the years after Hitler became power, leading into the war. No longer were math, science and literature the focus in grammar school. It changed focus to Nazi racial principles, German history and leadership training. Teachers could not teach their normal lecture plans, and the German history they taught their students wasShow MoreRelatedHitler s Propaganda And Grand Speeches1342 Words   |  6 Pagescooperation of the German people was the creation of a youth organization called Hitler Youth, a scout like program designed to turn young Germans into militants through thinly guised activities. On November 9th, 1923 Hitler attempts a putsch on the German government, it fails. He is sentenced to five years imprisonment for treason, however he only serves about nine months of his already minimal sentence. During his incarceration it is said that Hitler had many realizations, one of the most importantRead MoreNazi Propaganda During World War II1448 Words   |  6 Pagesaspects of Nazi propaganda in Germany during World War II was indoctrinating the youth. One of Hitler’s main beliefs was that the children of Germany were the future of the country. Therefore, he created several propaganda movements to influence the children, so Hitler could gain their trust. Nazi propaganda was extremely effective in manipulating the feelings and opinions of German citizens. The Nazi movement attracted the youth in an extremely enticing way which attracted the children and gave them anticipationRead MoreChildren During the Holocaust1306 Words   |  5 Pagesinnocent children because H itler did not care for their race. The Nazis, a forceful, merciless power led by Adolf Hitler brainwashed the country of Germany into believing that Jews and other races were awful. These children bravely fought persecution and avoided death by hiding or receiving help, which makes us remember these people like Anne Frank, but it was not just the Jewish and other races that were in trouble, the German children got into trouble by joining Hitler Youth. Many Jewish peopleRead MoreThe Effects Of Nazi Youth On Children1468 Words   |  6 Pagesthe ages of 10-14 and the Hitlerjugend could have boys from the ages of 14-18. When World War II started, more than ninety percent of German youth were members of these organizations. Ninety percent is a huge percentage. That means that almost every teenage German, Gentile was a member of some kind of Nazi Youth Organization. Many of these youth organization actually over rid the parental control on the children. 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One of the most important changes made by Rust was the establishment of elite schools called Nationalpolitische Erziehungsanstalten (Napolas). To enter you had to have racial origin, physical fitness and you had to be a member of Hitler youth. These schools were run by the SS and there main objective was to create theRead MoreWorld War I And The Demise Of The German Economy928 Words   |  4 Pagesabout the end of World War I and the demise of the German economy. With no hope for the future, the German people became desperate and eventually put a young m an with big dreams into power by the name of Adolf Hitler. To succeed in his goal of bringing back honor and respect to Germany Hitler knew he needed loyal people in large quantities. To do this he rewarded women for having large families and put their children through training camps to shape them into the ideal Nazi. After his defeat on SeptemberRead MoreEssay about The Success of Nazi Policies Toward Education and Youth1357 Words   |  6 PagesThe Success of Nazi Policies Toward Education and Youth Hitler and the Nazi party had a range of policies to control education and the German youth. This was mainly to ensure loyalty to Hitler and the Nazi party. Some believed in these policies and other did not but it was fear and glory and the fear of social inadequacy that made most comply. Hitler and the Nazis wanted to control the education system and youth by controlling the teachers, pupils and the curriculum. Read MoreHitlers Youngsters1579 Words   |  7 Pagespossible to say that Hitler Youth movement started before the birth of the child. In this essay I will discuss the methods that Hitler used to influence the young Germans until the end of the World War II. To analyze this topic will be considerable to show several points. I will discuss the people who supported Hitler in his rise to the power as background, how the Nazis used Nazi Propaganda to influence to youngsters, clarify why the young people were so important to Hitler, and then the educationRead MoreAdolf Hitler As A Leader Of The Nazi Germany1398 Words   |  6 PagesAdolf Hitler was the leader of the Nazi Germany party from 1934 to 1945. During his time of leadership, he initiated fascist policies that ultimately led to World War II. What he is most infamous for the horrendous acts he committed against the Jewish people in Germany as well as other groups of people, such as gypsies, the handicapped, homosexuals, and many others. While Hitler is most known for the genocide he committed, he is also recognized by many historians as a powerful and effective l eader

The Environmental Impact Of Of Recycling - 1307 Words

The Environmental Impact of Paper Recycling We use paper in many different ways. Most people take all of these different paper products, such as tissues and cardboard, for granted. The most practical ways to reduce our waste output is by recycling and reducing. Recycling can be defined as the way we convert waste into usable materials. Recycling and reducing waste is the wisest thing humans can do during our time on Earth. The concern for the success of the future of our planet is increasing, but there are still many people who do not recycle. Many people still do not think recycling and waste reduction should be a necessary part of our everyday lives. Some people wouldn t mind recycling, but there is not a convenient way to recycle in their neighborhood. Other people find recycling to be too much of a hassle and inconvenience. Paper recycling has a big impact on the environment, both positively and negatively. Paper recycling is not a new concept. The first recorded paper recycling was done by Japan in 1031. The resulting recycled paper was put to use by retailers in paper shops across Japan. This was a great way to show the population how recycling can be beneficial. America did not start officially recycling paper curbside in towns until 1874 in Baltimore, Maryland. In 1897, a recyclables sorting facility was opened in New York City that included different types of paper. Finally, in 1965, Congress passed the Solid Waste Disposal Act. This made the public aware thatShow MoreRelated Recycling Center Environmental Impact Statement Essay1657 Words   |  7 PagesRecycling Center Environmental Impact Statement Introduction This paper will present an Environmental Impact Statement (EIS) of a proposed construction project of a new recycling center in a rural area. The proposed project is to be built in a nonattainment area. The EIS will address land-use and development, social and neighborhood effects, economic factors, air quality, noise, and water resources as it relates to the proposed project. Included in the process will be three alternatives as wellRead MoreThree Ways in Which a Business or Corporation and the Government Can Reduce Environmental Waste1357 Words   |  6 Pages Ironically, they don’t think about the environmental state that they are leaving their children and grandchildren. Not only would going green leave a healthier environment to their heirs, going green can be financially rewarding providing additional money support other luxuries. The Natural Science Class at Spring Arbor University, challenged me to identify three ways in which I, a business or corporation, and the government can reduce environmental waste. Each solution must contain supportingRead MoreThe Effects Of Individual Traits And Community Norms On Public Recycling Essay1719 Words   |  7 Pages The Effects of Individual Traits and Community Norms on Public Recycling Introduction The United States produces roughly 250 million tons of solid waste, or garbage, on an annual basis. This number equates to 4.4 pounds of solid waste created by every American on a daily basis (Miller, Meindl, Caradine, 2016). The recycling rate in the U.S. is around 35%, meaning over 165 million tons of waste is placed in the nation’s landfills or incinerated each year (Mozo-Reyes, Jambeck, Reeves, Read MoreEnvironmental Challenges Facing American Auto Industry953 Words   |  4 PagesENVIRONMENTAL CHALLENGES FACING AMERICAN AUTO INDUSTRY The environmental challenges facing American auto industry is very huge, as a result of large number of vehicles on the road causing air emission, pollution of the environment that has a negative impact to people’s health today, due to the toxicology and the effect of carbon, hydrogen and carbon monoxide emission on the environment. These has also contributed to the climate change, death and disappearing of some species of wild lifeRead MoreShould Recycling Be Mandatory Recycling?1167 Words   |  5 Pages Over the years threatening environmental issues like global warming and are making countries all over the world put into consideration actions such as mandatory recycling in order to prevent disasters. The huge amount of garbage produced every day is fulfilling landfills quickly in the past few years, polluting and contributing to global warming. Recycling is considered a small solution for a big problem as global warming but also can have a huge impact in our daily life. B esides protecting theRead MoreSustainability Plan For A Small Towns878 Words   |  4 PagesSome strategies smaller towns can put in place are: †¢ Community-wide recycling for residents †¢ Government office recycling †¢ Biking and walking trails †¢ Energy audits of government buildings †¢ Requiring sidewalks in new developments †¢ Supporting a local farmers’ market †¢ Recycling household hazardous waste †¢ High-efficiency lighting in government facilities †¢ Recycling of household electronic waste †¢ Community-wide recycling for businesses †¢ Tree preservation and planting program †¢ HeatingRead MoreA Brief Note On Environmental Benefits Of Recycling1287 Words   |  6 PagesEnvironmental Benefits of Recycling Recycling refers to a process where conversion of waste materials is done thus coming up with fresh products that inhibit waste of materials, which are potentially useful (Lynn Eda, 15). â€Å"Consumers might also be more inclined to engage in green consumption if they know that they are making a difference.† It decreases the use of new raw materials, decrease usage of energy, decrease pollution of air coming from incineration, and pollution of water from landfillingRead MoreTheories Of Pro Environmental Behaviors Essay1193 Words   |  5 Pagesthat are used to explain pro-environmental behaviors do not fully consider how variables that are internal to a person, such as knowledge and beliefs about environmentalism, impact recycling behavior. 2) As university students will be the consumers and leaders of tomorrow, this demographic’s recycling behavior is of particular interest to society. More needs to be known about how their knowledge, attitudes, and beliefs about environmentalism relate to their recycling behaviors. By doing a cross-cultureRead MoreRecycling Is Important For The Environment1514 Words   |  7 Pagesbenefit analysis of recycling can be very important for the environment. Recycling is an important task that everyone can take part in. Not only is it important in today’s society, but it’s also an important tool for future generations. Everyone should look at recycling as their duty. There are general areas of concerns when it comes to recycling, those include reduce, reuse, and recycle. As a society we have not been as thoughtful when it comes to saving the earth. Recycling is better for the environmentRead MoreUse Of Phase Of Building A Largest Stage That Impacts Environment During T he Life Cycle1583 Words   |  7 Pagesof building is the largest stage that impacts environment during the life cycle, so require more attention in the field of energy saving of building. In the initial design stage of buildings, through LCA can help design decisions, such as the appropriate use of zero energy building techniques. To quantitatively assess the energy consumption and environmental impact among all above stages, LCA is undoubtedly the best choice that can full evaluate the impacts during extraction of raw materials, material

Essay on Famous Thinkers - 1570 Words

Famous Thinkers Sandra Faye PHL/458/ Creative Minds and Critical Thinking April 22, 2010 Famous Thinkers By this time, 2013, the world has been blessed with a good handful of creative thinkers who have greatly contributed to their communities, thus, to the world. Nelson Mandela and Dr. Martin Luther King Jr are to excellent examples of outside the box thinkers who strove relentlessly to make a difference in the way society was thinking, and acting The purpose of this paper is to give information about these two thinkers’ contribution to society. To examine their personal, social, and political environments, and†¦show more content†¦Ã¢â‚¬Å" He dreamed also of making his own contribution to the freedom struggle of his people† (â€Å"Nelson Mandela Centre of Memory† 2013). After graduation from secondary school, he attended the University College of Fort Hare for his Bachelor’ of Arts. However he was expelled from the university for joining a student protest. He went to the University of South Africa where he completed his BA. He started studying for an LLB, which is the equivalent of a bachelor degree in law, but never completed school. At the beginning of the 1960’s, apartheid became stricter, and the struggle against it became more intense. Mandela’s belief in protesting without violence started to diminish, and he participated in organizing an arm struggle. After this period, he was on the run from the police for a long period of time. He was arrested in 1962 and sentenced to five years in prison. He received a life sentence while incarcerated for treason in 1964 at the famous Rivonia Trials. This series of events helped him begin the creative process of stopping Racism in South Africa. While in prison he obtained an LLB through the University of South Africa. Likewise, Dr. Martin Luther King Jr. had a series of life events alter his way of thinking. But it was more or Dr. King’s upbringing that did so . Dr. King was born on January 15, 1929 into segregation. He graduated from public school at about 15year’s old and attended Morehouse College where he earned his diplomaShow MoreRelatedFamous Thinker2262 Words   |  10 PagesFamous Thinkers Paper Jason Terry PHL/458 September 25, 2012 Cher Summers Famous Thinkers Paper Looking back throughout history many famous thinkers have made an impact on society; however, not as much as Dr. Martin Luther King; a people’s man or Mr. Bill Gates a business hero. After researching these two famous thinkers and their contributions to society I will identify the problems each wanted to solve, the solutions to the problems and the implementation of those solutions. The explorationRead MoreFamous Thinkers1102 Words   |  5 PagesFamous Thinkers: Steven Spielberg Grace Hopper Famous thinkers can come from all walks of life and can be from our generation and others. Reaching goals can be done in many ways. The similarity famous thinkers is that they are all share creative minds and are all creative thinkers. Creative ideas are the foundation of creative process (Goodman Fritchie, 2011). Famous thinkers base their ideas on searching for solutions to problem, need, or the way others think or view specific issues.Read MoreFamous Thinkers Essay1450 Words   |  6 PagesWhen looking at history and try to discover famous thinkers in our society, many men and women stand out. Famous thinkers are people who used critical thinking and perseverance to overcome adversity to succeed. The two that stand out in my mind are Bill Gates and Dr. Martin Luther King Jr. Lets discuss their contributions to society as a whole, the problems or issues that they resolved, and how they were able to come up with their solutions.   Contributions to Society Self made multi-billionaireRead MoreFamous Thinkers Essay1309 Words   |  6 PagesFamous Thinkers Paper: Bill Gates and Dr. Martin Luther King Jr. PHL/458 Mr. McDuffie October 2, 2012 While exploring history and trying to realize the famous thinkers of our society, countless men and women stand out. Famous thinkers are individuals who used determination and critical thinking to overcome hard times in order to do well. The two famous thinkers that thrust out in my mind are Dr. Martin Luther King Jr., and Bill GatesRead MorePhl/458 Famous Thinkers Essay1060 Words   |  5 PagesPHL/458 October 8, 2012 Famous Thinkers While thinking of computer software, you begin to think of Microsoft. In fact if you use a computer, chances are that you will have some type of program on there that is developed by Microsoft. Bill Gates is the chairman and co-founder of Microsoft Corporation, the worldwide leader in software, services and solutions that help people and businesses realize their full potential. When it comes to discounted variety stores there are not many stores thatRead MorePhl458 Famous Thinker Paper Wk 42316 Words   |  10 PagesFamous Thinkers PHL/458 Famous Thinkers Many famous thinkers have made an impact on society; however, none as much as Dr. King; a people’s man or Warren Buffet; a businessman. After an in-depth analysis of the thinkers and their contributions one will identify the problems each sought to solve, the solutions each found, and implementation of those solutions. Moreover, exploration of each thinker’s social, political, and personal environments will show how those factors contributed to theirRead MoreFamous Thinkers Essay Dr. King and Bertrand Russell1363 Words   |  6 PagesFamous Thinkers PHL/458 March 19, 2012 Creative ideas are the foundation of the creative process (Goodman amp; Fritchie, 2011). To change the way a person thinks about an issue, or to find a solution to the problem is what many of the ideas revolve around. The level of greatness that each thinker is famous for is acquired throughout their life. There are a few things that all famous thinkers have similarities in that allow them to hold the position a â€Å"famous thinker.† Dr. Martin Luther KingRead MoreFamous Thinkers: Immanuel Kant and Martin Luther King Jr.1282 Words   |  5 PagesFamous Thinkers: Immanuel Kant and Martin Luther King, Jr. Introduction Throughout history, across time and space, there have been many thinkers whose teachings and ideas have inspired significant changes in the world around them. From Socrates and Sir Isaac Newton to Charles Darwin and Albert Einstein, certain individuals throughout history have had both the brainpower and the motivation to essentially change the future, using their new ideas and beliefs to shape the worlds next generationsRead MoreThere are famous thinkers that have little in common with what makes them strive to achievement1100 Words   |  5 PagesThere are famous thinkers that have little in common with what makes them strive to achievement personal and professional goals. Some famous thinkers have creative ideas in which create a secure foundation for the creative process. Several of these ideas circle around finding a solution to a problem, or changing the way people think about upcoming issues. There are two particular famous thinkers: Sam Walton and Bill Gates., both of these men were able to use the creative process to alter the wayRead MorePhl 458 Week 4 Individual Assignment Famous Thinkers Paper1106 Words   |  5 PagesTwentieth Century Thinkers PHL/458 Twentieth Century Thinkers The Twentieth Century, the year 1901, proved to be a time of change, brilliance, dedication, and new-found technology (2011). From quill pens to ink pens, horse-drawn carriages to gas powered engines, slavery and segregation of Blacks and Whites to the Civil Rights movement, and from handwriting on tablets to storing important information in a computer;

A Study On The Education Of The Middle Australian...

Reading has long been associated with good citizenship, in particular, the evolution from child to citizen where a relationship is established through the medium of print for an appreciation and connection to societal domains such as law, nation, and government (Weikle-Mills 2008). It is thereby no stretch to extend responsibility for learning to read to the jurisdiction of the parent. In early 2016 the Western Australian Education Minister Peter Collier overtly implored parents to ensure their child started school with basic literacy skills. Utilising data from the assessment of children entering public schools that identified 25% of children not possessing basic literacy skills such as how to write their name or hold a pencil or count, he argued the need for the academic education process to start at home. To assist in the dissemination of this requirement of parents, television and online advertising campaigns were delivered which included directing parents to videos that provi de information on how to prepare a child for school (Carmody 2016). Parents as Early Childhood Educators The Australian Government Department of Education and Training actively encourages parental engagement in their child’s education and is identified as one of the four pillars of the educational reform known as Students First (Australian Government Department of Education and Training 2014; Education.act.gov.au 2016). Not only does the Government’s Students First website convey to parentsShow MoreRelatedCommunity Socio Educational Advantage : Glenmore Park Essay1548 Words   |  7 Pagesvalue below the national average, with a large percentage of the distribution falling in the middle and lower quartiles (ACARA, 2016h). The two non–government schools recorded ICSEA values above the national average, with Bethany Catholic distributed fairly evenly across the middle and top quartiles, while the school population distribution for Penrith Anglican was heavily concentrated in the upper middle and top quartiles (ACARA, 2016g, 2016i). Using the guide in Table 2 to interpret results itRead MoreInequalities in Australian Schooling Essay1360 Words   |  6 PagesInequalities in Australian Schooling: Sociocultural Factors in terms of Cultural Capital, Habitus and Social Reproduction There is a common, underlying perception that students from particular cultural and linguistic backgrounds – what is generally referred to as ethnicity - have a predisposition towards educational success in Australian schools (Watkins, 2013). Students from Anglo backgrounds, for example, are often seen as having a cultural advantage whilst others, such as Middle Eastern studentsRead MoreSocioeconomic Status And The Career Aspirations Of Australian School Students1279 Words   |  6 Pages Socioeconomic Status in the Education System Funderburg Abigail Mississippi State University â€Æ' Socioeconomic Status in the Education System Multiple research studies have been taken into account to determine the effect socioeconomic status is having on academic achievement of young adults. These studies range from elementary to college level students. These articles are on the subject of socioeconomic status effecting student aspirations, higher educational participation, and parental involvementRead MoreThe Effects Of Dementia On The Incidence And Prevalence1081 Words   |  5 PagesThe impact of dementia is a mounting global health problem and through worldwide education the incidence and prevalence can be diminished. Global education is critical with the projected dementia incidence, the lack awareness and understanding of dementia, no dementia cure and the associated stigma. These factors combined have a major impact on the person with dementia and society. No solo country, sector or organisation can encounter this global health problem by themselves. Worldwide dementiaRead MoreLow Socio-Economic Status Students1669 Words   |  7 PagesAustralian higher education establishments aim to enhance the learning experiences of students from low socioeconomic backgrounds. The goal is to increase access to and participation of all groups in the community. Tim Pitman (2012) argues that there has been the development of distinctive outline that embodies an Australian conception of inclusive teaching in higher education, as well as its approaches to teaching and supporting students who come to university through funding to a range of higherRead MoreIndigenous Australian And Middle Eastern Cultures1600 Words   |  7 PagesIndigenous Australian and Middle Eastern cultures have many similarities when it comes to the factors that influenced their dietary choices throughout history and today. However with these similarities also came many differences as well. Traditions, religion, certain rituals, beliefs, outside influences and historical events were all huge factors that greatly influenced the dietary choices and the future development of each of these two cultures. Before the European invasion in the 1700’s, IndigenousRead MorePolitical And Economic Theories And Systems That Influence Community Services Work1399 Words   |  6 Pagesfor the community such as: education and employment opportunities; secure, sustainable housing and infrastructure; and good health and wellbeing across the life course. These diverse services are provided to people across their life span and include: community development; early intervention services; advice and information; crisis support; and ongoing services. (How government works, 2016) 4. Describe the functions of social and cultural institutions within Australian society. In Australia we haveRead MorePhysical Activity in Primary School Children Essay1559 Words   |  7 Pagestelevision or computer games, are fuelling the unhealthy lifestyle epidemic in children. Physical activity in middle childhood, (8 to12 year olds), is a crucial component in addressing and preventing this crisis, and it appears that schools in conjunction with teachers have a large role to play. Research (NSW Health/SPANS, 2006) has shown that obesity has increased over the last 20 years in Australian school children aged 7 to16 years. Poor nutrition and lack of physical activity is seen as the leadingRead MoreWhy Should Students Go From Low Socio Economic Status?1598 Words   |  7 Pagesothers such as, disabilities, and their rural location. However, some should not be a disadvantage, for example, a student’s socio-economic status. Australia is said to be the land of opportunities with equal rights for everyone, then there is the education system, which funds private schools and catholic schools and lastly their own public schools. So why should students who come from low socio-economic status background trickle through the system, how is the system helping them, or how can they helpRead MoreThe Effects Of Shifting Of Students On Different Academic Tracks1425 Words   |  6 PagesChapter II Review of Related literature and Studies Topic: Causes of Shifting of Students to Different Academic Tracks Background of the Study Prior to 2016, the Philippines is the last country in Asia, and one of only three countries (Angola and Djibouti) in the world that has a 10-year basic education. On May 15, 2013, President Benigno Aquino III signed into law the Enhanced Basic Education Act of 2013 otherwise known as Republic Act No. 10533. Under this law, an additional two years will be

Strategic Market Planning for Social Media Platforms Free Essays

string(92) " Ford used established social media channels to engage consumers and build brand awareness\." Over the past several years, social media marketing has been an addition to an increasing number of companies’ integrated marketing plans. Firms of all sizes are employing various platforms of this marketing tactic. At the most basic level, social media marketing enables conversations between firms and their customers, as opposed to traditional marketing methods where the firm directs the message. We will write a custom essay sample on Strategic Market Planning for Social Media Platforms or any similar topic only for you Order Now Businesses are beginning to realize that they cannot control these ongoing conversations, but rather, influence them. This trend has resulted in the growth of SocialCorps, â€Å"companies that are learning to take advantage of the power of social media to reshape their relationships with customers and other important audiences.†1 Popular social media sites visited by Internet users include: Facebook, Twitter, YouTube, MySpace, Wikipedia, Flickr, and Digg (Exhibit 1). Of those, the top four social sites used by marketers, in order of popularity, are: Twitter, Blogs, LinkedIn, and Facebook. Becoming a SocialCorp allows a company to gain benefits that are otherwise limited with traditional forms of marketing. Such advantages include: unparalleled access to market research, enhanced brand awareness and perception, better engagement with all stakeholders, increased control over the company’s marketplace message, and a richer user experience. This paper will explain how various companies have used social media marketing differently to achieve these advantages. Social networking websites are visited by three-quarters of all Internet users2. With the growing popularity of social media usage, many companies believe Web 2.0 marketing is the future3. As social media marketing gains headlines in companies’ strategic agendas, astonishing statistics are revealed about the use of this marketing tactic: * Dell estimates that through its various communication channels, the company has two billion â€Å"conversations† with customers every year.4 * 88% of marketers are using social media marketing for their business. Of these, 72% reported that they had been using social media marketing for a few months or less.5 * 79% of the Fortune 100 companies are present and listening, using at least of one of the main social platforms to communicate with their customers.6 * By 2011, online social media advertising in the U.S. will be approximately $2.5 billion.7 From these statistics, it is evident that companies of all sizes are actively using different social platforms to reach their target segments. However, a shift of focus to social media marketing will bring substantial transformation to a company’s strategic planning process. As such, this paper will answer a question that companies should ask when engaging in social media marketing: will it be more beneficial to leverage publicly available social media platforms or to build a platform in-house? Will the choice differ between companies, and what are the benefits and risks of either solution? Benefits of Leveraging Established Social Media Platforms The advantages of using an established social media channel over one created in-house are lower production and maintenance costs, quick access to a large established user base, ease of use for the consumer and increased information credibility. Businesses create company-specific marketing campaigns on established social media channels to leverage these benefits in order to engage consumers, increase brand and product/service awareness, reduce customer support costs, and drive revenues. The Ford Fiesta Movement Campaign A successful social media marketing campaign which demonstrated the benefits of using established social media channels was the Fiesta Movement Campaign by Ford. Ford gave 100 participants Ford Fiestas for six months and asked them to complete a different â€Å"mission† every month. These â€Å"agents† delivered dinners from Meals on Wheels, eloped with the help of the Fiesta, and wrestled alligators8 among many other things. Agents were required to document their adventures on Youtube, Flickr, Facebook, and Twitter pages which Ford had created. The Ford Fiesta Movement was considered an extremely successful social media campaign. Agents produced 700 videos which generated 6.5 million views. Photos taken by the agents have accumulated more than 670,000 views. The campaign prompted over 50,000 U.S. consumers to request more information about the car, 97% of which did not already own a Ford vehicle. In the first six days of sales, Ford sold 10,000 units. 9 First, using established social media channels allowed Ford to gain quick access to a large established user-base. Ford’s target market for its small European cars is Millennials, those born between 1979 and 1996. It is estimated that 75% of Millennials use social media sites and one in five have uploaded a video of themselves online.10 Ford therefore focused their efforts on the established social media sites, as a large majority of their target market is already using these sites. It was easier for Ford to leverage existing websites instead of working to direct consumers using an in-house social network. Second, Ford was able to benefit from consumers who were already familiar with popular social media websites to build awareness. Ford hand-picked â€Å"agents† in their 20s who had already successfully built an online fan community of their own and who were able to craft a narrative.11 Instead of pitching the idea to agents as the means to a free car, agents were incented to create content for their own benefit to feed their current networks and build their own profiles. In the process, the agents contributed to building Fiesta’s brand by helping develop an image of glamour, uniqueness and excitement around the car. Third, Ford created a sense of credibility by using external social media channels on which the content would be harder to control or modify. Ford took a huge risk by taking a â€Å"hands off† approach, telling agents to be completely truthful and agreeing not to edit or censor any information that was posted. This showed consumers that Ford cared about what they had to say which was particularly important at a time when consumers were not happy to be bailing out Amercian automotive companies.12 Allowing agents to freely express their opinions about the car also helped Ford to fix any reported problems or improve functionality based on the agents’ suggestions. Key Takeaways Ford used established social media channels to engage consumers and build brand awareness. Using Facebook, Flickr, Twitter and YouTube, Ford was able to gain quick access to its target market with consumers who were already users of these channels. Ford was also able to use specific consumers who were experts with these established channels to attract more viewers as well as raise awareness among the experts’ large base of followers. Finally, Ford established its credibility by allowing agents to post whatever they wanted. While Ford took a huge risk by agreeing not to edit the agents’ content, it ultimately worked in their favour. Risks of Leveraging Established Social Media Platforms Along with the many strengths of social marketing, there are also many risks that are associated with relying on third party platforms. For one, companies that engage in this medium often experience lack of content control. Second, information gets spread too quickly due to the large user bases of established social media websites. Third, the effectiveness of conventional social media marketing is limited, due to the sheer volume of companies already utilizing this mechanism. Molson Coors Dorm Room Campaign Molson Coors Brewing Company (Molson) is a classic example of how a company underestimated the negative consequences that are associated with traditional social media marketing mediums. Molson is Canada’s oldest brewery and the world’s fifth largest brewing company. Therefore, it is well-recognized within Canada and has a significant market share in the beer industry. In the past, Molson has experimented with blogs13 and a static corporate website, but has had very little social media presence overall. Recognizing that a large portion of their current target audience utilizes these mediums and wanting to catch up to its competitors, Molson initiated an online media campaign. On October 18th 2007, Molson officially launched its â€Å"Dorm Room† project on the fastest growing social networking site – Facebook. The campaign encouraged Canadian university and college students from ages 19 to 24 to post pictures of themselves partying on campus. The school with the most pictures uploaded would win a trip for five to spend spring break in Cancun, Mexico. An advertisement for this campaign read, â€Å"Be the #1 party school in Canada; show everyone how you and your crew get the party started.†14 According to Molson, the intention of the campaign was to show â€Å"school spirit and sociability;† however, these goals were not reached and the campaign placed Molson under public scrutiny. The nature of the campaign was highly criticized by universities, parents and students because they blamed the company for encouraging binge drinking. Even the front-runner of the contest, Memorial University in St. Johns, stated that the contest made them look bad. Within days, the company received numerous complaints. Several universities – including Queen’s, McMaster and St. Francis Xavier – condemned the contest in the Globe and Mail as â€Å"glorifying excessive drinking.†15 As a result of the public backlash, the contest was shut down a week prior to the November 29th deadline. While there are advantages for Molson to engage their customers via social marketing, the message of the â€Å"Dorm Room† campaign was controversial. As a result, this exemplifies how marketing using established social networking mediums can bring significant risks to the brand. First, on Facebook and other traditional social media websites, companies cannot control how much freedom they give to their audience. Users have the freedom to post pictures, messages and videos. However, on in-house websites, companies have the ability to adjust the amount of power they give to the end consumer. Molson did not have the ability to control how much freedom they gave to consumers, allowing consumers to post whatever they wanted and consequently, violating the privacy rights of many individuals. Once a picture was posted, only Molson could remove the picture. Molson was unaware of certain individuals’ resistance to having their pictures posted on the site and the campaign generated negative backlash. Even as Molson shut down the contest, they could not ensure that they erased all traces of the pictures posted on the Internet. Second, by using traditional social media websites, the established user base compounds the speed at which information is spread. In Molson’s case, pictures spread quickly across Facebook, much to the dismay of many students featured in the photographs. Facebook has over 500 million users who all had access to Molson’s pictures. Further, the pictures could be immediately viewed by the members of one’s network with the â€Å"tagging† and â€Å"news feed† features. Finally, the effectiveness of conventional social media marketing is limited due to the sheer volume of companies who are already marketing to consumers on these websites. In 2006, U.S. companies spent $920 million on advertising on social media websites. Despite high spending, only 12% of Facebook users have added a brand to their page, and over 75% of Facebook users said they would not purchase a product or service from a brand via their profile page.16 Therefore, social media marketing should not be viewed as an infallible way for companies to promote. The Molson campaign was one of the many campaigns on Facebook and was popularized by the outcry of the public, rather than direct support from its target market. In total, only 200 pictures were uploaded onto Facebook and large universities such as the University of Toronto and Guelph University only submitted 15 photos each (Exhibit 3).17 Key Takeaways By using traditional social media channels, managers might be forced to give up control over the contents to the websites and to their users. In Molson’s case, it passed the power to individuals who posted images onto Molson’s Facebook campaign page. The company should be wary of the freedom which the users can have when it reengages itself in conventional social media marketing. Also, social media websites have large user bases; this implies that the information found within these sites can travel at an extreme speed. Photos posted on Molson’s page were not limited to just Molson’s examination but they were available for the entire network. Finally, even though social media websites have gained tremendous popularity and enormous adoption rates, every campaign should be redesigned for each medium in order to stand out from the competitors. Molson failed to capture a large audience with its campaign because Facebook is already saturated with many advertisers. Therefore, Molson needs to establish a creative method to market its campaign when it reengages in using conventional social media websites. In general, social media advertisement can be a phenomenal way to increase brand awareness when it becomes a company’s integrated marketing campaign, as long as the associated risks are acknowledged and accounted for. Benefits of Developing In-House Social Media Platforms There are many benefits associated with creating and managing an internal social community. First, a company has the flexibility to display information in the way they intended. Second, keeping a social network in-house also helps bring legitimacy and credibility to the information available on the platform. Finally, creating a separate social media platform allows users to have access to a closed network. Pampers Village Campaign Pampers’ slogan, â€Å"every step of the way†18 embodies their overall strategy. Pampers strives both to provide a high-quality product and a supply a service for women throughout their pregnancy and early child rearing years. The company has created and continues to host an online social community, Pampers Village, to facilitate an open network of communication between itself and its customers (Exhibit 4). On the website, parents have access to a breadth of information about the pregnancy process. They also have access to parenting tips and advice as their child ages. Parents have the ability to communicate with both other parents and also with Pampers’ panel of â€Å"baby experts.†19 Pampers Village exemplifies many of the benefits associated with hosting an internal social community, as opposed to promoting their brand via established social media platforms such as Facebook and Twitter. First, Pampers Village ensures that Pampers has enormous flexibility in the way data is displayed and how communication is encouraged. On Twitter, or example, messages are limited to 140 characters. Although websites such as Facebook allows more flexibility than Twitter, the pages companies can create nonetheless have preset layouts and formats. Pampers Village is divided into five sections depicting a stage in a child’s life. Each section is further divided into categories which discuss various issues a mother may face at that stage. Existing social media websites would not have been the appropriate medium to host Pampers Village on as the display and organization of data would be restricted by the inherent limitations of the existing platform. Second, developing their own social network brings legitimacy to their message. On traditional social networks such as Facebook, Twitter and YouTube, anyone can share their thoughts and claim to be an expert. However, on Pampers Village, there are a variety of experts from the Pampers Parenting Network (PPN) moderating discussions and providing pregnancy and parenting advice. PPN members participate in QAs, write blogs and articles and post video demonstrations. PPN experts include: Laura Jana, M.D., a widely recognized parenting expert; Lisa Druxman, founder and CEO of Stroller Strides; and Julian Claus-Ehlers, executive chef and expert in healthy eating habits for the family.20 Mothers visiting Pampers Village recognize that they have access to high-quality and credible advice from parenting experts and thus continue to return to the website. Finally, creating a social media platform separates the audience from their traditional network. Mothers have to register to use Pampers Village; however, they can register under whichever name they choose, bringing anonymity to the platform. If Pampers Village was hosted solely on Facebook, the forums likely would not be as active. Forum conversations include, â€Å"Actively trying to start a family,† â€Å"LGBT Parenting†21 and â€Å"Baby Basics.† Mothers would be less likely to be open and honest on these forums if their posts were in full view of their entire social network, as it would be difficult to ensure confidentiality of these discussion posts on traditional social media websites such as Facebook. Pampers Village provides mothers the opportunity to network with other mothers in a closed network. Jodi Allen, North American vice president and general manager for Pampers echoes this sentiment, â€Å"All moms share a common goal — to raise a healthy, happy child. And the great thing about Pampers.com is that moms can connect, bond and chat with other moms all over the globe in real time and share in each other’s experiences.†22 Key Takeaways A strong online presence is critical to Pampers’ success. â€Å"We leverage Pampers Village to maintain a constant conversation and relationship,† says Zeeshan Shams, category brand manager, baby and toddler care, Procter and Gamble, Canada. â€Å"Our online properties help to keep our brand top of mind.†23 Despite massive competition in the online parenting field, Pampers Village has been largely successful in accessing new mothers. In 2009, Pampers Village generated 20,000 unique visitors per month in Canada.24 It is likely that the Pampers Village concept would not have been as successful if it had been hosted on a traditional social network. The creators of Pampers Village correctly recognized that in order to gain an audience in the online parenting field and consequently learn more about their customers; they needed to create their own social community. The development of a brand new network allowed the company to distribute a wide variety of content in their own format, brought legitimacy to the platform and created a new community where mothers could connect anonymously. The success of Pampers Village illustrates the benefits of taking a risk and developing a new social network. Risks of Developing In-House Social Media Platforms Despite the many benefits that can be gained by developing a unique in-house social media platform or campaign, this approach presents a number of risks and challenges. First, it can sometimes be difficult to engage consumers and draw them to newly created social media websites. Second, in-house social media efforts are likely to require greater maintenance and monitoring. Third, in-house developments demand a greater degree of corporate responsibility than is needed when using publicly available social media platforms. GM Chevy Tahoe Apprentice Campaign In the spring of 2006, General Motors teamed up with Donald Trump’s The Apprentice franchise to create a website that allowed contestants to develop their own commercial to promote the new Chevy Tahoe SUV. Their website, ChevyApprentice.com, encouraged participants to design a 30 second digital advertisement by selecting from a variety of pre-set backgrounds, video clips, and theme music that GM had constructed. These user-generated commercials could also include floating text over the images of the creators choosing.25 In addition to having their personal commercial aired on television, the winner and other top contenders had the chance to win a number of big-ticket items, such as a trip to the Major League Baseball All-Star Game.26 Over the course of the contest, thousands of users took the opportunity to share their personal thoughts on the Tahoe. Not surprisingly, the ability to share one’s thoughts freely created the perfect opportunity for the anti-SUV crowd to voice their discontent for GM’s newest vehicle. Of the 22,000 commercials that were submitted, approximately 4,000 took a negative tone.27 The majority of these submissions were either anti-SUV, promoted a specific cause, defamed a particular group or directly attacked the product (Exhibit 5). For example, some critics pointed fingers at GM for contributing to global warming, as witnessed in an ad that featured shots of the Tahoe zooming through snow, mountains, and desert. Over these clips appeared the phrase â€Å"Global warming isn’t a pretty SUV ad. It’s a frightening reality.† In another clip, the words â€Å"Yesterday’s technology today† appeared over a clip of pumping engine pistons.28 Many of these negative commercials went viral, and could be found everywhere from YouTube to Flickr to specific message boards, such as DemocraticUnderground.org. The Chevy Apprentice campaign highlights many of the risks associated with creating a social media website in-house. First, the biggest risk that companies face in attempting to create their own social media website is attracting traffic to their newly created websites. GM mitigated this risk successfully by launching their campaign on the popular television show, The Apprentice, and leveraged other forms of marketing to generate awareness of their social media website. Ultimately, over 22,000 people were enticed to participate in the campaign. ChevyApprentice.com generated 2.4 million page views, with the average visit lasting more than nine minutes.29 A truly unique platform has the potential to draw consumers if it is able to create a novel social media experience. Second, developing a unique social media website is a large investment, as the company is building a new infrastructure for social interaction from scratch. The company must devote significant resources to maintain the website, as they are solely responsible for managing and storing data, enabling security mechanisms, user identity management, and continual upgrades. A flaw in managing any of these aspects has the potential to hamper the overall success of a social media effort. Third, companies are directly accountable for what happens as a result of their personal social media efforts, as they have the ability to directly control content and how the public can view it. On publicly available platforms such as Facebook, companies can blame negative content posted by consumers on the open-ended nature of these platforms and the lack of control the company has over filtering content. GM did not explicitly state rules for contestants designing an advertisement, which gave consumers the impression that GM was not taking responsibility for the content that is being generated. Further, they did not screen any of the submissions before it became viewable by the general public. After negative submissions surfaced on the website (Exhibit 5), GM did not remove these commercials, specifically stating that they would â€Å"begin screening ads for offensive and inflammatory content but would not remove any material based solely on a negative tone toward the company.†30 Although GM was attempting to maintain their customers’ freedom of speech, they did not account for differences in opinions when deciding what was â€Å"offensive,† and were criticized for not monitoring controversial topics in their campaign. Key Takeaways General Motors’ Chevy Tahoe Apprentice Campaign provides an excellent example as to how using in-house social media can backfire and lead to negative consumer reactions towards the brand. The debate still continues as to whether or not the GM campaign should be deemed a marketing failure or success. The majority of reviewers have labelled it a social media disaster, based on the negative feedback generated. In contrast, GM and a select handful of reviewers believed that this campaign was a marketing success. GM was pleased that the website was highly trafficked and that over eighty percent of commercials depicted the Tahoe in a favourable light. Overall, the campaign generated significant buzz, which was precisely what GM hoped to achieve.31 Despite these apparent successes, there are certainly efforts GM could have undertaken to avoid some of the negative reactions. The company could have taken a more proactive approach to prevent negative backlashes by screening ads more carefully before they could be viewed by the general public. Perhaps a campaign intended to engage participants to create videos about â€Å"how much they love the Tahoe† would have been a better approach.32 Although this may not have generated as many entries, it would eliminate the participants’ ability to demote the brand and introduce controversial topics. A handful of authentic, homemade video submissions would have been a better way to promote the vehicle and generate word of mouth buzz in a positive manner. Conclusion The paper examined campaigns that were successful and unsuccessful in utilizing both established social media platforms or developing platforms in-house. Ultimately, a consensus was not reached regarding which strategy is most effective, as there are numerous considerations to take into account given the context of a company’s current position. In order to leverage existing social media platforms, the company’s target segment should already be current users of these channels so that quick access to these consumers is gained. Additionally, these consumers must be active users of these platforms so that the company can leverage these users to raise awareness about a specific product or brand. However, managers today should nonetheless recognize that social network marketing is still a novelty. Thus, many companies hoping to â€Å"hop on the social media bandwagon† may opt for using existing platforms as these platforms are inexpensive and familiar to their existing customer base. As the number of companies using existing platforms grows, it becomes increasingly difficult to differentiate a product and brand on these platforms. Lastly, opting for this marketing tactic ultimately forces the company to give up control regarding the content that is being posted on these third party websites. On the other hand, creating and managing an internal social community allows a company to gain both flexibility with the way in which they choose to display information and bring credibility to those information that is being passed onto the consumers. However, if a company chooses to develop an in-house social media platform, attracting consumers towards this platform may prove more difficult since the in-house platform will not be as well-known as traditional social media sites. In-house social media efforts also require greater maintenance and monitoring and the company creating the site holds a greater responsibility for the content posted since they have the ability to control and filter content. For many companies, social media marketing should be used as an integral part of the company’s strategic marketing plan. However, with so many strategic options available regarding social media, it is essential for the company to acknowledge that different social media tactics are suitable for different companies, products, and target customers. The most successful social media marketing campaign requires a thorough understanding of the company’s customer base and online habits. How to cite Strategic Market Planning for Social Media Platforms, Papers

The Merchant of Venice Essay free essay sample

He also knows the risks and factors the ships encounter. Shylock uses Antonio’s desperation against him and he uses deception to throw in a fatal condition that Antonio agrees to. This is true when Shylock says: This kindness will I show. Go with me to a notary, seal me there. Your single bond, and, in a merry sport, If you repay me not on such a day, In such a place, such sum or sums as are Express’d in the condition, let the forfeit Be nominated for an equal pound Of your fair flesh, to be cut off and taken In what part of your body pleaseth me. I , iii 139-147) This truly proves that Shylock uses his knowledge of Antonio and deception to exact his revenge. The only way a villain can stay true to his plan of revenge, his mind must first be clouded with anger and hate. We will write a custom essay sample on The Merchant of Venice Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is what happens to Shylock. Proved when Shylock says, â€Å"I’ll have my bond; I will not hear thee speak; I’ll have my bond, and therefore speak no more. †(III, iii 12-13) At this point Shylock is just ready to explode. The amount of anger built up in Shylock makes him stay true to his plan of revenge against Antonio. Only a villain would let anger, revenge, and hate cloud his mind. Since Shylocks mind is clouded with all those things, he can no longer make the easy choice of showing forgiveness and mercy towards Antonio. This is true when Shylock says, â€Å"My deeds upon my head! I crave the law, The penalty and forfeit of my bond. † (IV, i 204-205)And when Portia says, â€Å"Be merciful: Take thrice thy money, bid me tear the bond. †(IV, i 231-232) Therefore Shylock is a villain because he chose to let anger, revenge and hate cloud his mind and he also chose to show no sign of mercy or forgiveness. The final reason that supports and proves that Shylock is a villain is because when Portia finds a loophole in Shylock’s bond with Antonio, Shylock realizes that his life is not worth risking for revenge. So Shylock chooses to take the money and to let Antonio go. Proved when Shylock says, â€Å"I take this offer then. Pay the bond thrice. And let the Christian go. †(IV , i 316-317) Portia also tells Shylock the consequences of direct and indirect attempts to murder a Venetian citizen. The consequences are half of Shylocks wealth goes to Antonio and the other half goes to the government. Antonio offers that his half goes to Lorenzo and Jessica. Also Shylock must become a Christian and when he dies all he posses goes to Lorenzo and Jessica. Shylock agrees with no protest or back talk. Shylock also says he is content and to send the deed and he will sign it. Proved when Shylock says, â€Å"I am content. †(IV, i 390) and, â€Å"I pray you give me leave to go form hence; I am not well. Send the deed after me. And I will sign it. †(IV, i 393-395) Shylock didn’t take the opportunity to harm Antonio legally. And Shylock takes Antonio’s offer without protest or back talk. The only reason for this is Shylock not only realizes it’s no longer worth it when his life is at risk but he can have future opportunities to exact his revenge on Antonio without risking his life in the process. Shylock agrees to Antonio’s offer without protest or back talk and he also says he is content. This because he wants them to think that he will no longer plan any more evil plots and to make them think he is ok with what’s going on. These are the true reasons why a man that wants revenge would do such things when he faces this type of situation with this type of evil mind. This says that Shylock is very manipulative and a true villain. A true villain uses his knowledge of his enemy to devise a plan of revenge. Villain will use deception to put their plan into action. For villains to stay true to their plan they must choose to let their mind be clouded with anger, revenge and hate. They must also choose to show no forgiveness or mercy. And when villains are caught they use manipulation to protect future evil plots. Therefore that is why Shylock is a villain in The Merchant of Venice because he does exactly that.

Elizabeth Ii of the United Kingdom and Queen Elizabeth free essay sample

How nature and nurture my affect the physical, intellectual, emotional and social development of two stages of the development of an individual Introduction In this section of my assignment I will be evaluating how nature and nurture may affect the physical, intellectual, emotional and social development of two stages of the development of an individual, this will be based on my chosen celebrity; Queen Elizabeth II. Nature and Nurture Childhood Physical Queen Elizabeth inherited good genes from her mum, a she is a healthy person, for instance she has inherited grey hair form her mum so this indicates that she inherited her mother’s genes. On the other hand she has also inherited her mother’s skin colour complexion; she inherited her mother’s facial features. Queen Elizabeth has good housing so this means they have good health, besides they also have good income and expenditure. In addition she is also safe and secure, as she has bodyguards to protect. Queen Elizabeth doesn’t have any disorders or disabilities so this indicates that she is living a good wealthy life. As a child Queen Elizabeth was well nurtured, this allows her to be developed physically; she was brought up in a good environment. In addition her parents worked hard for with her so that she can accomplish her goals. Also when Queen Elizabeth was a child she had warmth and a shelter. She also has a balanced diet and also has clothes to keep warm. Intellectual Queen Elizabeth has good education as she was schooled at home by tutors, she learnt French, Mathematics, History and Geography, and she has a good education. Emotional Queen Elizabeth a good loving and caring family as she is depended on her family when she was a child as she needs her family to support her. Social Queen Elizabeth also had good positive friends that can encourage them In addition Queen Elizabeth also has access to services, as she has medical services, when she gets sick and also she goes to private hospital. The environment that Queen Elizabeth lived when she was a child had a positive influence on her life. Adulthood Physical Queen Elizabeth also has good housing as an adult because she lives in a wealthy place called The Buckingham Palace, this simply indicates that she is a rich person. Queen Elizabeth starts to develop wrinkles as she is getting older Intellectual Queen Elizabeth has a good career as she is a Queen of Britain so this means that she has a good education. Emotional Social Conclusion In conclusion I have evaluated the how nature and nurture may affect the physical, intellectual, emotional and social development of two life stages of the development of Queen Elizabeth II.

Stranger Critical Essay free essay sample

This nonfiction story begins with the main character, Meursault, attending his mother’s funeral. As the story proceeds, Meursault befriends a man and becomes involved in something that will cost him his life. Camus portrays the meaninglessness of human life through the attitudes and lifestyle of Meursault. Camus uses a number of different elements of style to convey his message. Three elements of style that show Meursault’s plain indifference to life are contrast, point of view, and characterization. As the elements of the novel are discussed, the theme of Camus will become clear. Camus uses contrast to make evident Meursault’s prospective on life. Camus cleverly contrasts Meursault to other major characters in The Stranger. These characters include Perez, Raymond, and Marie. Thomas Perez is an old man who is teased for being Madam Meursault’s â€Å"fiance. † Perez took Madam Meursault’s death very hard. He struggled in his old age to walk to the burial site and is described to be shedding tears of frustration and exhaustion. We will write a custom essay sample on Stranger Critical Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The normal response to death is shown in Perez’ reaction, which is heartache and mourning. Meursault did not cry at his mother’s funeral. He did not even know the age of his own mother. Meursault’s main concern was the heat and sleeping. There is a sharp contrast in the emotional responses of Perez and Meursault in regards to this death. Raymond Sintes is Meursault’s neighbor. Raymond considers Meursault his pal, and they develop a somewhat involved friendship. Raymond’s aggression is a character trait that contrasts Meursault’s indifference. Raymond is angry that his mistress cheated on him, and in one chapter he is confronted by the police for beating her. This one example of Raymond’s aggression is enough to show how different Meursault was from him. Meursault does not seem to show any kind of emotional reaction to most things that happen to him, including anger. Marie Cardona is the women that Meursault is in a â€Å"relationship† with. Marie had plans for their future, while Meursault did not. In one of their conversations, Meursault says, â€Å" she pointed out that marriage was a serious thing. I said, â€Å"No. † She stopped talking for a minute and looked at me without saying anything. † (42). Marie wants to marry Meursault, but from this quote it is obvious that Meursault does not care about marriage. Marie’s feelings for Meursault distinctly contrast his feelings for her. All of these examples of contrast portray Camus’ overall theme that life is meaningless to Meursault. Point of view is another element of style that Camus utilizes to express the meaningless of life. This novel is written in limited first person point of view. Meursault speaks mostly of his own thoughts and prospectives on things. For example, during Meursault’s trial, he lets the reader know that he gets bored very quickly with the prosecutor’s speech. We know Meursault’s thoughts on all the things he encounters in the book. However, Meursault does not try to understand the thoughts or prospective of other characters. In other words, his point of view is subjective. Take for instance, Salamano. At one point in the novel, Salamano loses his dog. He is found waiting outside Meursault’s door, wanting to speak with him. Through their dialogue, Meursault lets the reader know that he does not care how Salamano feels as a result of losing his companion. While sitting in his apartment room with Salamano, Meursault says, â€Å"He was getting on my nerves a little, but I didn’t have anything to do and I didn’t feel sleepy. Just for something to say, I asked him about his dog. † (44). Meursault never shows genuine concern for other characters facing problems in the story. Although he was willing to talk to Salamano, he only offered him shallow empathy, if any. Meursault’s point of view can also be described as detached rather than involved. Meursault does not really care about anything he is involved in, and it is therefore made known through his prospective. We know that Meursault is detached in the relationships he has with other characters, like Marie for example. Marie goes to visit Meursault when he is in prison. Through his narration of what is going on all around him, it is obvious that he is detached from Marie. Therefore, Camus uses point of view to convey a central message of the novel. Camus takes advantage of characterization to portray the theme of the meaninglessness of life. Meursault remains a static character whose actions, personality and motivation all reflect this theme. Meursault’s actions on the day after the funeral come back to condemn him in the days of his trial. The prosecutor uses the facts of his ignorance towards his own mother’s age, the comedy he saw with Marie, swimming and taking Marie home afterwards to depict Meursault as being careless in his actions. His carelessness ties directly in with his emotionless personality. Meursault never shows sadness for the passing of his mother, or remorse for murdering the Arab. His stolid personality is only natural considering his sheer lack of motivation. This is seen in Meursault’s disinterest in the job offer of moving to Paris and in potentially strengthening his relationship with Marie. Meursault never changes throughout the novel. He remains a static character. When he is faced with the realities of death, he does not change his stance on the important of life. At the end of the novel, while still in his cell, Meursault says to himself, â€Å"Well, so I’m going to die. Sooner than other people will obviously. But everyone knows life isn’t worth living. (114). These examples of Meursault’s characterization plainly convey the Camus’ message to the reader. Through the use of various elements of style, such as contrast, point of view, and characterization, Camus strongly communicates his message of the meaningless of life. His purpose in conveying this message is not very worthwhile. Generally, not many people can connect with Meursault and his ways of life. Saying that life is meaningless is not meaningful to anyone. In conclusion, the general truth of this novel is that it does not apply to the majority of people who read it.